I'm Tyler Cornelius, an Industrial Designer with over 15 years of professional experience. Growing up in Southern California, my passion for design was ignited by my love for outdoor activities and a vivid imagination. My career has predominantly been in the car and motorcycle industries, where I've honed my skills as both a designer and a design thinker. I thrive in collaborative, fast-paced environments, where I engage in various design tasks from ideation to final execution. My work involves striking a delicate balance between innovation, market analysis, constraints, and business strategy, with the aim of turning ideas into tangible, marketable products. Throughout my journey, I've been committed to crafting high-quality products that resonate with users, fostering connections to brands and lifestyles. I prioritize comfort, safety, and style, always striving to deeply understand user needs and build loyalty to the companies I serve.